Situation: This client had been testing multiple direct response ad concepts against a control ad for 4 years, no new concepts worked as well and yet placing the same old ad year after year in the same pubs was getting stale.

Solution: CWD was hired to develop a bunch of new direct response print ad ideas that could breath new life into their brand. We presented 12 different campaign directions then did tight comprehensive layouts of the 4 that they chose. We’re happy to have been asked (and paid) to plaster the walls of this leader in Language Education with our concepts.