Situation: Culligan is the national leader in water treatment, but corporate requires dealers to generate their own leads.

Solution: CWD created a comprehensive campaign of local Radio, online advertising, internet Pay-Per-Lead advertising, home show & event support, and a customer upsell program for the dealers that are working with us in the Northeastern USA. Within 30 days of the program launch trackable leads were 10x the previous year’s totals.