Situation: True Value corporate has 3 different agencies and therefore 3 different styles of emails going out to their customers from the brand advertising group, the loyalty program, and the ecommerce group.

Solution: CWD was hired to create a unified voice and style for all of the emails from True Value. We craft the messages with a bit of humor in order to connect with readers in a more emotional way. Strong subject lines and social media strategies help these new emails build their community and improve click through.